Tini Lux is a DTC jewelry brand that offers affordable titanium earrings, necklaces, and bracelets for people who have allergies to certain types of metals. Because of their high quality and on-trend products, Tini Lux has built a loyal customer base. They came to us to grow their brand and increase conversion rates among people who didn’t yet know about them. While brand guidelines were given to us, we had the opportunity to expand upon them for each campaign. As the creative lead I had the freedom to introduce a new typeface for each campaign, play with the addition new colors, and give each campaign a new look and feel while still keeping brand recognition. The client was responsible for their own video content, but relied on me and the help of the social media manager for art direction, ideation, culling content, and design that brought the final deliverables to life. As a result of our content strategy efforts and paid social creative, in 90 days we increased their site CVR by 68%, increased their total sales by 117%, and increased their total order value by 12%.