Resource Center is a non-profit organization in DFW that pursues societal equity by proudly offering LGBTQIA+ (lesbian, gay, bisexual, transgender, queer/questioning, intersex, asexual, plus) affirming resources designed to improve health and wellness, strengthen families and communities, and provide transformative education and advocacy. Resource Center first came to us in search of paid social ads. They had a logo and a color palette they were happy with, but we had the freedom to expand upon their simple brand guidelines. Soon after, they wanted to move forward with a new website design that matched the new look and feel brought to life through paid social. As the creative lead I chose lifestyle based photography that matched the audience in addition to creating graphic and animation styles. Most recently, Resource Center asked us to create a logo lockup for their 40th anniversary. They wanted to keep brand recognition with their original logo but think of a creative way to call out 40 years of being in business.