ART DIRECTION | WEB DESIGN | BRANDING | ORGANIC SOCIAL

In the beginning of 2022, BuzzShift did a branding overhaul. We started as a traditional digital marketing agency but we began shifting our focus to DTC brands. With our repositioned focus, we set out to create a more eye-catching, modern look and feel while still keeping the original logo. Showcasing our work and capabilities as a digital strategy agency that scales purpose-driven brands was our creative priority. I worked closely as the creative lead with the creative director and senior designer to come up with a new visual direction. From fonts and colors palettes to strategic thinking behind UX/UI, we left nothing untouched. The new branding translates across social media and all internal workings such as presentations. We also created a fully fleshed out brand guidelines to be used internally and externally.